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​​​🔹 1. Pre-Listing Preparation

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Property Evaluation & Pricing Strategy

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• Conduct a Comparative Market Analysis (CMA) to determine the best listing price.

• Analyze market trends, demand, and comparable property sales.

• Recommend pricing strategies based on property condition, location, and market conditions.

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Property Preparation & Improvements

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• Provide guidance on staging, decluttering, and enhancing curb appeal.

• Recommend cleaning, painting, repairs, or minor renovations to maximize value.

• Suggest professional staging services (if needed) to improve visual appeal.

• Advise on landscaping improvements to enhance curb appeal.

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Legal & Documentation Preparation

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• Gather essential property documents (title deed, surveys, HOA rules, tax records, etc.).

• Verify ownership details and check for liens or legal issues.

• Assist the seller in completing Seller’s Disclosure Statements.

• Explain and execute the Exclusive Listing Agreement.

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Photography & Videography Coordination

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• Hire a professional real estate photographer for high-quality images.

• Arrange for drone photography and videography (if applicable).

• Create 3D virtual tours or Matterport walkthroughs for online buyers.

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🔹 2. Marketing & Promotion

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MLS (Multiple Listing Service) Entry & Online Presence

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• List the property on MLS with a compelling and detailed description.

• Ensure accurate property details, including size, features, and amenities.

• Upload high-quality photos, virtual tours, and video content.

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Website & Social Media Marketing

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• Create a dedicated landing page or listing website for the property.

• Promote the listing on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

• Run targeted social media ad campaigns to attract buyers.

• Utilize Google Ads and SEO strategies to improve visibility.

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Traditional & Digital Advertising

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• Print and distribute flyers, brochures, and postcards in targeted neighborhoods.

• Advertise in local newspapers, magazines, and luxury home publications.

• Send email marketing campaigns to potential buyers and investors.

• Utilize paid real estate platforms such as Zillow, Realtor.com, Redfin, and Trulia.

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Networking & Outreach

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• Promote the property through Realtor networking events and broker open houses.

• Share the listing with top local agents who may have interested buyers.

• Reach out to past clients and referrals who might know potential buyers.

• Work with relocation companies and corporate housing networks.

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🔹 3. Buyer Engagement & Showings

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Open Houses & Private Showings

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• Organize broker open houses to showcase the home to other agents.

• Host public open houses with refreshments and marketing materials.

• Schedule and conduct private tours for serious buyers.

• Provide buyers with neighborhood insights, school district information, and comparable home sales.

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Handling Buyer Inquiries & Leads

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• Respond promptly to calls, emails, and online inquiries.

• Pre-screen potential buyers to ensure they are financially qualified.

• Provide buyers with necessary disclosures and property details.

• Schedule and coordinate showings with sellers and buyers.

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🔹 4. Negotiation & Contract Management

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Receiving & Evaluating Offers

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• Present all offers to the seller and explain the terms and contingencies.

• Verify buyer pre-approval or proof of funds for cash buyers.

• Analyze contingencies and advise on potential risks.

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Negotiating the Best Deal for the Seller

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• Negotiate price, closing costs, and contingencies to maximize seller’s profit.

• Submit counteroffers that protect the seller’s interests.

• Ensure the buyer’s financing and appraisal process stay on track.

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Contract & Paperwork Management

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• Draft and review the Purchase and Sale Agreement.

• Ensure compliance with all legal requirements and deadlines.

• Work with the title company and attorneys to ensure a smooth closing.

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🔹 5. Title Company Responsibilities & Realtor Follow-Ups

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Opening Escrow & Title Search

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• Ensure the title company receives the executed contract and opens escrow.

• Confirm that the earnest money deposit (EMD) is received on time.

• Follow up on the title search process to identify any liens or title defects.

• Ensure the title company orders a Municipal Lien & HOA Estoppel Letter (if applicable).

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Title Commitment & Clearing Issues

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• Review the title commitment for any potential red flags.

• Work with the seller to clear title defects, unpaid liens, or code violations.

• Ensure necessary payoff statements are obtained for mortgages or liens.

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Survey & Title Insurance

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• Ensure the title company orders a survey (if required).

• Review the survey for boundary issues, encroachments, or easements.

• Confirm that the title insurance policy is issued to protect the buyer and lender.

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Closing Coordination & Document Preparation

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• Ensure the title company prepares the Closing Disclosure (CD) for review.

• Verify prorated taxes, HOA fees, and seller credits are calculated correctly.

• Ensure the seller signs the required deed, affidavit of title, and closing documents.

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Final Closing & Disbursement of Funds

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• Confirm the buyer’s lender wires the final loan funds to the title company.

• Ensure the title company disburses funds to the seller, Realtor, and other parties.

• Verify that the deed is recorded with the county.

• Provide the seller with a final settlement statement and closing documents.

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🔹 6. Final Steps & Post-Sale Responsibilities

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Final Walkthrough & Closing Day

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• Conduct a final walkthrough with the buyer.

• Ensure the home is in the agreed-upon condition.

• Confirm all negotiated repairs have been completed.

• Assist the seller with final moving arrangements.

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Post-Sale Follow-Up

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• Ensure the seller receives their proceeds on time.

• Assist with utility transfers and service providers.

• Stay in touch for future real estate needs and referrals.

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🔹 Final Thoughts

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Selling a home is far more than just listing it online—it requires expert marketing, negotiation skills, legal compliance, and transaction coordination. As a top-producing Realtor®, I go above and beyond to ensure my clients get top dollar for their homes while making the process smooth and stress-free.

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